As a Designer, Front-End Web Developer, and Creative Consultant, my focus is on optimal efficiency, simplicity, and functionality. I aim to make each product I create an engaging, intuitive, and visually appealing experience for all types of users.
When combined with my highly collaborative approach, formal training, and 10+ years of real-world experience, these principles have allowed me to successfully develop and integrate big ideas across multiple channels that inspire, inform, and captivate users.
Skills & Services
Design
Logo & Branding
Advertising
Packaging
Illustration
Apparel/Accessories
Music Artwork
Web (UX/UI)
Website Design & Redesign
User Experience Design
User Interface Design
Web Development
Accessibility
Analytics & SEO
Media
Photography
Video (Shooting & Editing)
Drone Footage
Animation/VFX
Music Production
Music Artwork
Strategy
Manufacturing
Brand Strategy
Marketing Strategy
Content Strategy
Social Media Strategy
E-Commerce
Latest Design Work
Education & Formal Training
Massachusetts Institute of Technology
Certificate in Digital Platforms: Designing Two-Sided Markets from APIs to Feature Roadmaps
Harvard University
Certificate in Design Thinking & Innovation
New York University
Diploma in User Experience (UX) Design
Northeastern University
Master’s (MPS) in Digital Media & Interactive Design, Usability,
and Front-End Web Development
Bachelor’s (BFA) in Graphic Design and Architectural History
Client & Partner Feedback
Valerie Helms
Principal Systems Experience Manager at T-Mobile
“Luis embodies a true passion for creating exceptional customer experiences. What sets Luis apart is his methodical and organized approach to every aspect of his work. Even under the tightest of deadlines, he remains cool and composed, consistently delivering outstanding results. His communication style is exceptionally clear, and he has an innate ability to convey his vision effectively to both team members and stakeholders. Luis’s commitment to excellence is evident in his work. He consistently goes above and beyond expectations, producing designs and solutions that not only meet requirements but also exceed them.”
Alex Killough
Senior Manager, Experience Architect at Salesforce
“Luis and I worked together on a complex project with a Fortune 100 client. Luis’ professionalism, dedication, organization, and meticulous attention to detail were critical to our team’s successful delivery. He owned design documentation, worked directly with customer product managers and technical architects defining product capabilities, and served on a governance team across design groups from multiple partner organizations. I look forward to the opportunity to work on a team with Luis in the future.”
Peter Lipman
Senior Manager, Experience Architect at Salesforce
“If you like working with motivated, self-driven individuals who are constantly seeking to improve, ask smart questions, and consistently engage with a positive and upbeat attitude, then Luis is your guy! I was once Luis’s manager at Salesforce, and he never failed to impress me with his attitude and drive. Luis is a great, well-rounded team player who fully dedicates himself to his work. If you have the opportunity to work with him in the future, do not hesitate.”
Jon Balza
Senior Manager, Experience Architect at Salesforce
“I was thrilled to have Luis on the User Experience team for a large scale project. He understands how to design for a product, reaching the right balance of user needs, iterative product design, platform technology, and business value. His design thoughtfulness is excellent, and with him, I know the result will be user centric, delivered via a high quality visual design. I’m looking forward to the next time I get to work with him!”
Past Clients & Partners
