Creative Philosophy
I have applied my creative, analytical, and technical skills to a variety of high-profile projects across multiple industries, and I have proven myself as innovative, dedicated, and dependable in each case. Whether I work as part of larger team or complete individual freelance assignments, I have the ability to take products from the initial concept, through planning and prototyping, and to implementation. Throughout this process, I constantly search for and discover ways to further enhance the overall experience for users of each product.
Because of my ability to analyze problems and challenges, my capacity to conduct background research across a wide range of markets, and my comprehensive understanding of usability and user-centered design principles, I have been able to produce content-rich interactive experiences that effectively serve the unique needs of diverse users.
Real-World Experience
My proactive and persistent work ethic has allowed me to balance working as a full-time Product Designer & Experience Architect with an ever-growing list of freelance clients for the past 10+ years. Some of my past projects include fully responsive high-traffic websites, user interfaces for mobile applications, enterprise dashboards, marketing materials for nation-wide conferences, and national advertisement campaigns. Past clients and partners include Salesforce, AT&T, TMobile, Cisco, PayPal, Deloitte, NYU, Accenture + more.
Professional Certifications
Client & Partner Feedback
Jon Balza
Director of Experience Design @ Salesforce
“I was thrilled to have Luis on the User Experience team for a large scale project. He understands how to design for a product, reaching the right balance of user needs, iterative product design, platform technology, and business value. His design thoughtfulness is excellent, and with him, I know the result will be user centric, delivered via a high quality visual design. I’m looking forward to the next time I get to work with him!”
Richa Jindalh
Senior Technical Product Manager @ PayPal
“Luis has been immensely supportive, and his collaboration has been instrumental in driving our progress. His contributions have been nothing short of exceptional. Luis is extremely organized, always comes well-prepared, and the consistent progress updates he shares every day are helping us stay on track and energized. The knowledge he brings and the creativity he shows in every discussion make him an incredibly valuable part of our project team.”
William Clifford
Director of Technical Consulting at Salesforce
“I had the pleasure of managing Luis when he first joined Salesforce and I was extremely impressed with how quickly he picked up the quirks and challenges of designing for the platform. He got thrown into the deep end of the pool on his very first engagement, having to design screens for a custom application for one of our top tier accounts, and he knocked it out of the park. He’s been on a roll ever since, picking up Salesforce certifications while managing some of the harder client engagements we have. Luis is bright, thoughtful, hard working, and creative.”
Rob Gura
Senior Director of Engagement @ Salesforce
“I had the pleasure of working with Luis during an engagement at PayPal, where he served as an Experience Designer on several high-impact initiatives. Luis played a key role in the redesign of our sales application—covering leads, opportunities, and quotes—as well as a major strategic effort we called “Seller Launchpad,” among other experience design projects. Luis brings a thoughtful, user-centered approach to everything he does. He takes the time to truly understand the requirements, explores and tests design alternatives, and always delivers clear, thorough documentation.”
Past Clients & Partners
