Creative Philosophy
I have applied my creative, analytical, and technical skills to a variety of high-profile projects across multiple industries, and I have proven myself as innovative, dedicated, and dependable in each case. Whether I work as part of larger team or complete individual freelance assignments, I have the ability to take products from the initial concept, through planning and prototyping, and to implementation. Throughout this process, I constantly search for and discover ways to further enhance the overall experience for users of each product.
Because of my ability to analyze problems and challenges, my capacity to conduct background research across a wide range of markets, and my comprehensive understanding of usability and user-centered design principles, I have been able to produce content-rich interactive experiences that effectively serve the unique needs of diverse users.
Real-World Experience
My proactive and persistent work ethic has allowed me to balance working as a full-time Experience Designer with an ever-growing list of freelance clients for the past 10+ years. Some of my past projects include fully responsive high-traffic websites, user interfaces for mobile applications, enterprise dashboards, marketing materials for nation-wide conferences, and national advertisement campaigns.
Client & Partner Feedback
Protik Sengupta
Engagement Delivery Manager at Salesforce
“It has been inspiring to work with Luis as he shared his passion for design and user experience with our team. He has a sharp eye for user experience and knows how to make an action as simple as possible for the user. He has collaborated very well with our architects and understands the limitations of technology so can easily translate the business needs into his design. Thank you Luis once again for laying the strong foundation for SSP team. Looking forward to work with you again soon.”
Devika Sadekar
Solutions Architect at Salesforce
“I had the pleasure of working alongside Luis on a leading AMER telecom project at Salesforce. He has an innate ability to deeply understand and empathize with users, ensuring that designs are intuitive, user-friendly, and meet the needs of the target audience effectively. Luis has consistently demonstrated his ability to tackle complex design challenges with innovative solutions. He possesses a creative mindset that brings fresh and unique perspectives to the project. Looking forward to working with Luis again!
Antoinette Houston
Principle User Experience Architect at Salesforce
“Luis in a word is a “Rock-Star. I had the pleasure of working with Luis and leading a team comprised of him and one additional incredible designer on a Cisco engagement for almost a year; during this time Luis not only highlighted his skill as a thoughtful and detailed designer, but also as a meticulous aid/assistant to me for a number of different, formal Usability Testing engagements I led + facilitated with the Cisco ecosystem. Luis is a great addition to ANY UX team and takes direction very well. He is a rock star indeed…. And I’m a better leader and person as a result of working with him.”
William Clifford
Director of Technical Consulting at Salesforce
“I had the pleasure of managing Luis when he first joined Salesforce and I was extremely impressed with how quickly he picked up the quirks and challenges of designing for the platform. He got thrown into the deep end of the pool on his very first engagement, having to design screens for a custom application for one of our top tier accounts, and he knocked it out of the park. He’s been on a roll ever since, picking up Salesforce certifications while managing some of the harder client engagements we have. Luis is bright, thoughtful, hard working, and creative.”
Past Clients & Partners
